“The more official, the less I believe”: Using focus groups to explore public opinion formation in politically polarized contexts

dc.coverageDOI: 10.1111/ssqu.13421
dc.creatorPavez, Isabel
dc.creatorSaldaña, Magdalena
dc.creatorCabalin, Cristian
dc.creatorScherman, Andrés
dc.date2024
dc.date.accessioned46027,76032
dc.date.available46027,76032
dc.description<p>Introduction: Public opinion studies have traditionally relied on survey analyses. However, a qualitative approach is needed to address opinion formation's multidimensional and contextual nature. In this study, we argue that focus groups are a technique that addresses these unique challenges. Methods: We test this argument by looking at the case of Chile, a country marked by a streak of eight elections in three years, including two national referendums for a constitutional proposal. In this politically polarized setting, and over the course of the latter election year, we conducted 10 focus groups comprising a diverse sample in terms of gender, age, socioeconomic status, and occupation. As participants shared news diets, political views, and values, data suggest a tendency to independently verify information regardless of the source, and highly influenced by their close ones. Results: From a methodological perspective, our findings show that focus groups enable the assessment of the context-situated opinion formation process, reveal emerging themes, and promote open discussion. These results also reflect the multifaceted nature of public opinion formation in a dynamic media landscape and can inform other countries undergoing a crisis of institutional legitimacy.</p>eng
dc.identifierhttps://investigadores.uandes.cl/en/publications/43868f0f-1dd6-42a3-963d-895bfe545724
dc.languageeng
dc.rightsinfo:eu-repo/semantics/restrictedAccess
dc.sourcevol.105 (2024) nr.5 p.1587-1599
dc.subjectChile
dc.subjectfocus groups
dc.subjectnews media
dc.subjectpolitical discussion
dc.subjectpublic opinion
dc.title“The more official, the less I believe”: Using focus groups to explore public opinion formation in politically polarized contextseng
dc.typeArticleeng
dc.typeArtículospa
Files
Collections