NGOS AND SOCIAL MEDIA: A Study of Content for Social Change in Spain and Chile

Simple item page
dc.coverageDOI: 10.62161/revvisual.v17.5788
dc.creatorFerruz González, Sonia Aránzazu
dc.creatorClaro Montes, Cecilia
dc.date2025
dc.date.accessioned05-01-2026 18:07
dc.date.available05-01-2026 18:07
dc.description<p>A comparative study of the publications on Facebook, Instagram, YouTube, X and TikTok of non-governmental organisations (NGOs) in Chile and Spain was conducted to ascertain whether their profiles facilitate the promotion of activism concerning social issues and what type of visual content they utilise. The methodology employed was a combination of quantitative and qualitative analysis. This comprised an analysis of 3,611 publications from 20 organisations, complemented by 12 in-depth interviews with the organisations' communication managers. The results indicate that photographs are the most prevalent form of content across all networks. However, it is noteworthy that only two Spanish NGOs are active on networks with an activist objective.</p>eng
dc.identifierhttps://investigadores.uandes.cl/en/publications/f0a6664f-5768-4b9c-bf27-971959aad233
dc.languageeng
dc.rightsinfo:eu-repo/semantics/openAccess
dc.sourcevol.17 (2025) date: 2025-06-11 nr.3 p.75-88
dc.subjectActivism
dc.subjectNGOs
dc.subjectNon-Profit Organisations
dc.subjectSocial Awareness
dc.subjectSocial Media
dc.subjectVisual Activism
dc.titleNGOS AND SOCIAL MEDIA: A Study of Content for Social Change in Spain and Chileeng
dc.titleONG y Redes Sociales: Estudio de Contenidos para el Cambio Social en España y Chilespa
dc.typeArticleeng
dc.typeArtículospa
Files
Collections
Facultad de Comunicación