VISUAL NARATIVE ON TIKTOK: Analysis of the Impact on Engagement Based on the Tone of Scientific News Published by Media in Spain and Chile

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dc.coverageDOI: 10.62161/revvisual.v17.5757
dc.creatorMartin-Neira, Juan Ignacio
dc.creatorIrarrázaval, José
dc.creatorGómez, Rocío
dc.date2025
dc.date.accessioned05-01-2026 18:15
dc.date.available05-01-2026 18:15
dc.description<p>This study focuses on analysing how four television media in Spain and Chile have adopted TikTok as a tool to disseminate scientific content. Through an analysis of the publications made in 2023, the visual narratives used are explored, classifying the publications according to their tone and style, and thus relating public interaction to the type of message. The results obtained preliminarily suggest that tone influences engagement rates with users; however, other elements such as format or the context of the information cannot be overlooked.</p>eng
dc.identifierhttps://investigadores.uandes.cl/en/publications/c039d1a7-73f0-4656-a1d7-822f92560248
dc.languageeng
dc.rightsinfo:eu-repo/semantics/openAccess
dc.sourcevol.17 (2025) nr.2 p.187-202
dc.subjectInteractions
dc.subjectJournalism
dc.subjectNews Approach
dc.subjectScience
dc.subjectSocial media
dc.subjectTikTok
dc.titleVISUAL NARATIVE ON TIKTOK: Analysis of the Impact on Engagement Based on the Tone of Scientific News Published by Media in Spain and Chileeng
dc.typeArticleeng
dc.typeArtículospa
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