Digital Identity and Content Communication of Well-being Influencers from Hispanic America

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dc.coverageDOI: 10.20318/recs.2025.9315
dc.creatorBaquerizo-Neira, María Gabriela
dc.creatorLabate, Cecilia
dc.creatorZerega Garaycoa, María Mercedes
dc.creatorCisternas Osorio, Rodrigo
dc.creatorBecker Cantariño, Lilia Macarena
dc.date2025
dc.date.accessioned05-01-2026 18:10
dc.date.available05-01-2026 18:10
dc.description<p>Introduction: The post-pandemic health crisis has amplified the pursuit of physical and mental well-being. Within this context, influencers have become significant figures in the dissemination of emotional wellness content, influencing perceptions and promoting self-care practices. Objectives: This study investigates the digital identity and communication strategies employed by Spanish-speaking influencers specializing in emotional and spiritual well-being on Instagram. Specifically, it examines their digital identity, engagement metrics, publication objectives, thematic content, and resource utilization. Methodology: A quantitative content analysis was performed on 300 Instagram posts from 15 influencers, categorized into three distinct currents: academic (psychology, psychoanalysis, philosophy), non-academic (new age, holistic approaches, coaching), and religious/wisdom traditions (Eastern, Western, and ancestral). Results: The findings reveal that a majority of influencers possess verified accounts and use transmedia communication reach more audience. Despite substantial follower counts, engagement levels are predominantly low to moderate. Content primarily centers on reflective insights, practical advice, and self-promotional material.Influencers prioritize accessible and motivational resources, such as inspirational quotes, captions, and music, over more complex visual formats for message delivery. Conclusions: Wellness influencers mold perceptions of emotional health by employing accessible communication strategies and marketable lifestyle narratives.</p>eng
dc.identifierhttps://investigadores.uandes.cl/en/publications/7c1391b2-3a01-4622-9b57-4326b165eeda
dc.languagespa
dc.rightsinfo:eu-repo/semantics/openAccess
dc.sourcevol.16 (2025) date: 2025-01-01 nr.1 p.89-105
dc.subjectCommunication Strategies
dc.subjectContent Analysis
dc.subjectDigital Identity
dc.subjectEmotional Well-being
dc.subjectInfluencers
dc.subjectSocial Media
dc.subjectTransmedia
dc.subjectUser Engagement
dc.subjectSDG 3 - Good Health and Well-being
dc.titleDigital Identity and Content Communication of Well-being Influencers from Hispanic Americaeng
dc.titleIdentidad digital y comunicación de contenidos de influencers del bienestar emocional hispanoamericanosspa
dc.typeArticleeng
dc.typeArtículospa
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