05-01-202605-01-2026<p>NGOs are actively using social networks, especially Instagram, to disseminate audiovisual content with a strong emotional response and to achieve effective and participatory communication that contributes to greater awareness and social mobilisation. A recurring and interesting focus of their campaigns is the situation of migrant minors, a vulnerable group that is often ignored and dehumanised. The aim of this work is to identify and highlight good practices of Spanish NGOs, a sensitive border area and the main gateway to Europe, so that they can be replicated in other geographical contexts to promote social change.</p>info:eu-repo/semantics/openAccessInstagramMedia representationMinor unaccompaniedNGOsSocial mediaimmigrantsArticle