Bridging practice and academia: Global insights on the role and future of public relations education

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dc.coverageDOI: 10.1016/j.pubrev.2025.102620
dc.creatorAnton, Anca
dc.creatorRavazzani, Silvia
dc.creatorBaquerizo-Neira, Gabriela
dc.creatorCarbone, Carolina Andrea
dc.creatorMukiza, Darius
dc.date2025
dc.date.accessioned2025-11-18T19:45:26Z
dc.date.available2025-11-18T19:45:26Z
dc.description<p>This article investigates how public relations education is conceptualized by academics, practitioners, and instructional practitioners across diverse global contexts. Using a Delphi study conducted in 24 countries, it examines views on the purpose, content, and structure of future public relations education. The study is theoretically grounded in social constructivism, communities of practice, and critical pedagogy, providing a multidimensional lens for analyzing how learning in public relations is shaped and legitimized. Findings reveal a shared emphasis on experiential learning, ethical responsibility, and real-world engagement, but also highlight diverging priorities based on regional context and professional profile. Three orientations – transformational, practice-oriented, and foundational – emerge, reflecting distinct visions for the future of the field. The article advances current debates on aligning academic training with professional expectations and calls for integrated, reflexive, and socially grounded public relations curricula. It offers new empirical insights into the global dynamics shaping public relations education and proposes concrete directions for bridging the academic-practice divide.</p>eng
dc.identifierhttps://investigadores.uandes.cl/en/publications/63243f74-3403-4ff0-98e1-b4cbbc17b46d
dc.identifier.urihttps://repositorio.uandes.cl/handle/uandes/53972
dc.languageeng
dc.rightsinfo:eu-repo/semantics/openAccess
dc.sourcevol.51 (2025) nr.5
dc.subjectCommunities of practice
dc.subjectCritical pedagogy
dc.subjectCurriculum development
dc.subjectDelphi study
dc.subjectExperiential learning
dc.subjectGlobal public relations
dc.subjectPublic relations education
dc.subjectSocial constructivism
dc.subjectTheory-practice alignment
dc.titleBridging practice and academia: Global insights on the role and future of public relations educationeng
dc.typeArticleeng
dc.typeArtículospa
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