Business Model Evolution and Entrepreneurial Adaptation of Festivals: The Case of Santiago a Mil

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dc.creatorPoisson-De Haro, Serge
dc.creatorEspejo, Alvaro
dc.creatorMartí, Ignasi
dc.date2022
dc.date.accessioned2025-11-18T19:48:48Z
dc.date.available2025-11-18T19:48:48Z
dc.description<p>Santiago a Mil was founded in Santiago, Chile, in 1994 and is now one of South America’s most successful theatre festivals. This case study looks at the evolution of the business model for the festival, a private initiative launched by two cultural entrepreneurs with strong social values. The authors identify four periods in the evolution of the business model in the context of Santiago a Mil and describe how the festival has recently adapted to a difficult local situation, strengthening its connection with audiences and the public, both live and through social media. They underline some factors in the external context and in the entrepreneurial profile of the two founders that may have influenced how the festival’s business model evolved over time. The authors also discuss the role of festivals and cultural entrepreneurs as social actors that impact the world today, when protests increasingly are being orchestrated on social media.</p>eng
dc.descriptionSantiago a Mil was founded in Santiago, Chile, in 1994 and is now one of South America’s most successful theatre festivals. This case study looks at the evolution of the business model for the festival, a private initiative launched by two cultural entrepreneurs with strong social values. The authors identify four periods in the evolution of the business model in the context of Santiago a Mil and describe how the festival has recently adapted to a difficult local situation, strengthening its connection with audiences and the public, both live and through social media. They underline some factors in the external context and in the entrepreneurial profile of the two founders that may have influenced how the festival’s business model evolved over time. The authors also discuss the role of festivals and cultural entrepreneurs as social actors that impact the world today, when protests increasingly are being orchestrated on social media.spa
dc.identifierhttps://investigadores.uandes.cl/en/publications/03188ba0-982d-45ca-bdfd-138b591d1b8e
dc.identifier.urihttps://repositorio.uandes.cl/handle/uandes/55743
dc.languageeng
dc.rightsinfo:eu-repo/semantics/restrictedAccess
dc.sourcevol.24 (2022) date: 2022-01-01 nr.2 p.77-95
dc.subjectbusiness model adaptation
dc.subjectChile
dc.subjectcultural entrepreneurs
dc.subjectTheatre festival
dc.subjectBusiness model adaptation
dc.subjectChile
dc.subjectCultural entrepreneurs
dc.subjectTheatre festival
dc.titleBusiness Model Evolution and Entrepreneurial Adaptation of Festivals: The Case of Santiago a Mileng
dc.typeArticleeng
dc.typeArtículospa
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