Escucha organizacional y su implementación en el retail chileno

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dc.coverageDOI: 10.1177/2046147X221081173
dc.creatorClaro, Cecilia
dc.date2022
dc.date.accessioned2025-11-18T19:49:53Z
dc.date.available2025-11-18T19:49:53Z
dc.descriptionThe following article addresses how organizational listening is being carried out in five Chilean retail institutions. Through a methodological analysis that combines a mixed character through semi-structured interviews with the application of questionnaires and document analysis, it attempts to establish whether and how customers and collaborators of these companies are being listened to. The above is done under the perspective of the importance of its development under the concept of institutional communication. With this objective in mind, we adapted the listening architecture model, proposed by Macnamara, and we seek to verify whether its elements are present in the Chilean reality of the multi-store sector in Chile. These are listening culture, listening policies, listening policies, resources, processes, technology, skills, and if these are adequately articulated. The findings help to understand the role and importance of organizational listening in the institutions for their best performance.eng
dc.identifierhttps://investigadores.uandes.cl/en/publications/4847fa10-e9da-4103-bd61-208c7d81219c
dc.identifier.urihttps://repositorio.uandes.cl/handle/uandes/56316
dc.languageeng
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.sourcevol.11 (2022) date: 2022-05-23 nr.2 p.221-239
dc.subjectOrganizational listening
dc.subjectinstitutional communication
dc.subjectpublic relations
dc.subjectretail
dc.subjectstrategic communication
dc.titleEscucha organizacional y su implementación en el retail chilenospa
dc.titleOrganizational listening and its implementation in the Chilean multi-store sectoreng
dc.typeArticleeng
dc.typeArtículospa
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