Pricing for a Common Good: beyond Ethical Minimalism in Commercial Practices

dc.coverageDOI: 10.1007/s40926-020-00162-w
dc.creatorPinto-Garay, Javier
dc.creatorFerrero, Ignacio
dc.creatorScalzo, Germán
dc.date2021
dc.date.accessioned2026-01-05T21:03:41Z
dc.date.available2026-01-05T21:03:41Z
dc.description<p>Pricing policies and fair-trade practices are critical for sustaining commercial relationships between firms and customers. Nevertheless, in current business practices, fairness has been mistakenly reduced to a minimalistic ethic wherein justice only demands legal and explicit norms to which commercial parties voluntarily agree. Aimed at giving a different explanation of commercial agreements, this paper will introduce a Virtue Ethics (VE) explanation of the relationship between pricing and the common good by taking up classical concepts related to justice in commerce. In particular, we will explore three principles associated with the notion of fairness in commerce as defined in Neo-Aristotelian ethics towards a relationship between a common good and justice in pricing, i.e., proportionality, benevolence and well-being. To exemplify how these criteria of justice apply to decision-making in commercial practices, we will discuss several cases of fair and unfair commercial relationships.</p>eng
dc.identifierhttps://investigadores.uandes.cl/en/publications/8a9c62f4-6e54-454e-84b1-82b4e57ab03b
dc.identifier.urihttps://repositorio.uandes.cl/handle/uandes/61114
dc.languageeng
dc.rightsinfo:eu-repo/semantics/restrictedAccess
dc.sourcevol.20 (2021) date: 2021-09-01 nr.3 p.271-291
dc.subjectCommercial justice
dc.subjectCommon good
dc.subjectPricing
dc.subjectVirtue ethics
dc.subjectWell-being
dc.titlePricing for a Common Good: beyond Ethical Minimalism in Commercial Practiceseng
dc.typeArticleeng
dc.typeArtículospa
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