An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions

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dc.coverageDOI: 10.1080/02650487.2022.2142416
dc.creatorAng, L.
dc.creatorBuzeta, C.
dc.creatorHirose, M.
dc.creatorvan Loggerenberg, M. J.C.
dc.creatorvan Noort, G.
dc.creatorUribe, R.
dc.creatorVoorveld, H. A.M.
dc.date2023
dc.date.accessioned05-01-2026 18:13
dc.date.available05-01-2026 18:13
dc.description<p>In our international study of seven countries, we found that the academic-practitioner divide is as real today as it was three decades ago. The divide, which is more pronounced in some regions, is likely to worsen as society becomes more digitally complex, exacerbated by the lack of industry experience among young scholars entering academia in some quarters. Many bridging solutions were explored in this study, but the most important solution is for academia to produce relevant research, one that is useful for the industry. This should be widely and innovatively disseminated in a way that is easy to understand without dumbing it down. Practitioners generally do not like or know how to collaborate with academics, suggesting a need to develop a culture or mechanism that can raise awareness and foster mutual respect and trust between academia and industry. Bridging the divide will be challenging because of the existing academic reward structures. This situation needs to change. The discovery of two successful research institutes in the Netherlands and Australia shows how this divide can be bridged.</p>eng
dc.descriptionIn our international study of seven countries, we found that the academic-practitioner divide is as real today as it was three decades ago. The divide, which is more pronounced in some regions, is likely to worsen as society becomes more digitally complex, exacerbated by the lack of industry experience among young scholars entering academia in some quarters. Many bridging solutions were explored in this study, but the most important solution is for academia to produce relevant research, one that is useful for the industry. This should be widely and innovatively disseminated in a way that is easy to understand without dumbing it down. Practitioners generally do not like or know how to collaborate with academics, suggesting a need to develop a culture or mechanism that can raise awareness and foster mutual respect and trust between academia and industry. Bridging the divide will be challenging because of the existing academic reward structures. This situation needs to change. The discovery of two successful research institutes in the Netherlands and Australia shows how this divide can be bridged.spa
dc.identifierhttps://investigadores.uandes.cl/en/publications/0fb880f8-e967-4c66-b679-bed751c1103b
dc.languageeng
dc.rightsinfo:eu-repo/semantics/openAccess
dc.sourcevol.42 (2023) nr.1 p.181-200
dc.subjectAcademic-practitioner divide
dc.subjectbridging solutions
dc.subjectknowledge transfer
dc.subjectresearch collaboration
dc.subjectrigor versus relevance
dc.subjectAcademic-practitioner divide
dc.subjectBridging solutions
dc.subjectResearch collaboration;
dc.subjectKnowledge transfer
dc.subjectRigor versus relevance
dc.titleAn international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutionseng
dc.typeArticleeng
dc.typeArtículospa
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