Browsing by Author "Dens, Nathalie"
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Item Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural studyBuzeta, Cristian; De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, PatrickItem Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural studyBuzeta, Cristian; De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, PatrickItem Dens, NathalieDens, NathalieItem Dens, NathalieDens, Nathalie