Browsing by Author "De Pelsmacker, Patrick"
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Item Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural studyBuzeta, Cristian; De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, PatrickItem Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural studyBuzeta, Cristian; De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, PatrickItem De Pelsmacker, PatrickDe Pelsmacker, PatrickItem De Pelsmacker, PatrickDe Pelsmacker, PatrickItem This embodied conversational agent looks very human and as old as I feel!: the effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitudeDavid-Ignatieff, Arabelle; Buzeta, Cristian; De Pelsmacker, Patrick; Ben Dahmane Mouelhi, NorcheneItem This embodied conversational agent looks very human and as old as I feel!: the effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitudeDavid-Ignatieff, Arabelle; Buzeta, Cristian; De Pelsmacker, Patrick; Ben Dahmane Mouelhi, Norchene