Browsing by Author "De Keyzer, Freya"
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Item Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural studyBuzeta, Cristian; De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, PatrickItem Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural studyBuzeta, Cristian; De Keyzer, Freya; Dens, Nathalie; De Pelsmacker, PatrickItem De Keyzer, FreyaDe Keyzer, FreyaItem De Keyzer, FreyaDe Keyzer, FreyaItem Perspectives: replication is more than meets the eyeBergkvist, Lars; De Keyzer, Freya; Buzeta, CristianItem Perspectives: replication is more than meets the eyeBergkvist, Lars; De Keyzer, Freya; Buzeta, CristianItem Perspectives: replication is more than meets the eyeBergkvist, Lars; De Keyzer, Freya; Buzeta, Cristian